Hotels Valuation & Advisory Services | CBRE Canada


CBRE Hotels, a specialized advisory group within CBRE, provides owners, operators, financial institutions, developers and investors in the hotel sector with a single global source for lodging and hospitality brokerage, valuation, consulting, research and capital markets services. CBRE Hotels is comprised of over 375 dedicated hospitality professionals located in 60 offices across the globe. 

CBRE has offered hotel valuation services in Canada for over 20 years. The CBRE Hotels Valuation and Advisory Services group has historically been primarily focused on hospitality valuation. In 2013, CBRE Hotels relationship with the industry was formally recognized when the firm was awarded the Pinnacle Award for Hotel Industry Supplier of the Year by Hotelier Magazine.  

In 2015, CBRE acquired PKF Consulting’s Canadian practice which brought expertise and depth in advisory services and industry monitoring to the Hotels group. This acquisition followed CBRE’s 2014 acquisition of PKF Consulting’s US practice. The CBRE Hotels practice is the largest, most experienced and most qualified firm offering professional services to the Canadian hospitality and tourism industries. 

The CBRE Hotel group in Canada is comprised of over 20 professionals located in Vancouver, Calgary, Montreal and Toronto and provides development, valuation, advisory and brokerage services to over a billion dollars’ worth of hotel assets annually to owners, lenders, purchasers and developers.

These services include:  

  • Estimates of Value/ AACI or MAI A​ppraisals 
  • Acquisitions and Underwriting Due Diligence
  • Market and Economic Feasibility Studies
  • Asset Evaluations and Strategies
  • Asset Management/Owners Representation
  • Operational Reviews
  • Management Contract Negotiations
  • Franchise Agreement Negotiation
  • Litigation Support
  • Development Strategies
  • Capital Markets
  • Brokerage
The three practice leads in the Hotel Valuation and Advisory Service group are seasoned industry professionals and each have a minimum of 35 years of development, advisory and valuation experience. 

Every CBRE Hotels’ VAS professional brings a combination of operational, advisory and valuation experience to each engagement and many hold professional designations. Within the Hotels Valuation and Advisory Services team there are: 

  • 3 AACI’s (Accredited Professional Appraiser)
  • 1 Candidate Member 
  • 3 Prospective Members 
  • 1 RICS Member
  • 3 CMC’s (Certified Management Consultant)
  • 1 ISHC Member

CBRE Hotels is actively involved in the industries that it serves. Our team members regularly present at industry conferences, author articles for industry journals and sit on numerous committees and boards. This involvement includes memberships in over 25 industry associations across Canada, providing the opportunity to keep in touch with and provide feedback to the industry.