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Fran Hohol

Fran Hohol

Senior Director, Practice Lead, Tourism & Leisure

Valuation & Advisory

Fran Hohol, CMC Senior Director, Practice Lead, Tourism & Leisure
Valuation & Advisory
Toronto Downtown Commercial Real Estate 145 King Street West
Suite 1100
Toronto, Ontario M5H 1J8

Professional Experience


Fran Hohol is a Senior Director and practice lead with CBRE's Tourism & Leisure group in Canada. Based in Toronto, Fran has responsibility for the group nationally and joined CBRE Hotels in 2015 with CBRE's acquisition of PKF Consulting Canada. Since joining PKF in 1985, Fran has amassed a deep pool of expertise built from over 30 years of consulting experience in the tourism and hospitality industries.

Fran's experience includes market and financial feasibility studies, needs assessments, economic impact studies as well as strategic business plans for investment opportunities and tourism-based associations. With wide-scale experience working within both the public and private sector environments, as well as public-private partnership arrangements, Fran is also responsible for CBRE Hotels' extensive national database on the accommodation sector, including Trends and Research Reports.




  • Certified Management Consultant (CMC) Designation
  • MA-Geography, 1984; Honours BA - Geography, WLU Waterloo, ON




  • All Nations Dev Corp
  • Attractions Ontario
  • Blue Mountain Resorts
  • Business, Tourism, Culture & Rural Development NF
  • Calgary Stampede
  • City of Greater Sudbury
  • City of Moncton
  • City of Timmins
  • City of Toronto
  • Destination Canada
  • Destination Winnipeg
  • FedNor
  • Greater Sudbury
  • Greater Toronto Hotel Association
  • Hotel Association of Canada
  • Industry Canada
  • Meetings & Conventions PEI
  • Niagara Region
  • Northern Ontario Heritage Fund Corporation
  • Ontario Investment Development Office
  • Ontario Ministry of Tourism, Culture & Sport
  • Ontario Regional Tourism Organizations
  • Ottawa-Gatineau Hotel Association
  • Public Services &Procurement Canada
  • Regional Municipality of Halton
  • Regional Municipality of Niagara
  • Tourism Northern Ontario
  • Tourism Sault Ste. Marie
  • Town of Wasaga Beach


Significant Assignments


Feasibility and Business Plans for Convention Centres -
Shaw Centre (former Ottawa Convention Centre); RBC Winnipeg Convention Centre; St. John’s Convention Centre; Scotiabank Convention Centre Niagara Falls; Fredericton Conference Centre; Edmundston Conference Centre; PEI Convention Centre; Mont Tremblant Conference Centre; Chatham-Kent John D. Bradley Convention Centre

Tourism Strategic Plans - Tourism Northern Ontario; Northeastern Ontario Tourism; Regional Municipality of Niagara; City of Timmins; Attractions Ontario; Resorts of Ontario; Stratford Tourism Alliance; Muskoka Tourism

Economic Impact Assessments - Canada’s Lodging Sector; Greater Toronto Hotel Industry; Ottawa-Gatineau Accommodation Sector; Casino Rama; Niagara Casino; Woodbine LIVE; BMO Centre Expansion Calgary Stampede, Huronia Historical Parks

Feasibility Studies and Business Plans for Tourism Developments - Fogo Island Inn and Arts & Culture, NL; Searchmont Resort SSM; GTA Minatureland Attraction; Shania Twain Centre and Goldmine Tour; Le Scandinave Spa at Blue Mountain; Toronto Zoo; Highway 401 Travel Service Centres; Casa Loma Toronto; Guild Inn; Eaton Hall, Greater Sudbury Synergy Centre  

Tourism Investment Opportunity Assessments & Tourism Needs for Indigenous Communities - SouthWest and SouthGrow Alberta Regional Initiatives; Town of Whitby; Town of Wasaga Beach, Regional Municipality of York; Regional Municipality of Halton; North Bay Waterfront; Cree Nation of Nemaska PQ (Hotel); Tsal’alh Development Corporation BC (Hotel); Caldwell First Nation, Sioux Lookout ON (Lodge)

Fran Hohol, CMC Senior Director, Practice Lead, Tourism & Leisure
Valuation & Advisory
Toronto Downtown Commercial Real Estate 145 King Street West
Suite 1100
Toronto, Ontario M5H 1J8