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CBRE Hotels, a specialized advisory group within CBRE, provides owners, operators, financial institutions, developers and investors in the hotel sector with a single global source for lodging and hospitality brokerage, valuation, consulting, research and capital markets services. CBRE Hotels is comprised of over 375 dedicated hospitality professionals located in 60 offices across the globe.

CBRE has offered hotel valuation services in Canada for over 20 years. The CBRE Hotels Valuation and Advisory Services group has historically been primarily focused on hospitality valuation. In 2013, CBRE Hotels relationship with the industry was formally recognized when the firm was awarded the Pinnacle Award for Hotel Industry Supplier of the Year by Hotelier Magazine.

In 2015, CBRE acquired PKF Consulting's Canadian practice which brought expertise and depth in advisory services and industry monitoring to the Hotels group. This acquisition followed CBRE's 2014 acquisition of PKF Consulting's US practice. The CBRE Hotels practice is the largest, most experienced and most qualified firm offering professional services to the Canadian hospitality and tourism industries.

The CBRE Hotel group in Canada is comprised of over 20 professionals located in Vancouver, Calgary, Montreal and Toronto and provides development, valuation, advisory and brokerage services to over a billion dollars' worth of hotel assets annually to owners, lenders, purchasers and developers.

These services include:

  • Estimates of Value/ AACI or MAI Appraisals 
  • Acquisitions and Underwriting Due Diligence
  • Market and Economic Feasibility Studies
  • Asset Evaluations and Strategies
  • Asset Management/Owners Representation
  • Operational Reviews
  • Management Contract Negotiations
  • Franchise Agreement Negotiation
  • Litigation Support
  • Development Strategies
  • Capital Markets
  • Brokerage


CBRE's Valuation and Advisory Team includes a group of 52 personnel across Canada including 24 accredited AACI appraisers who service all aspects of the commercial real estate sector. Within that team, the CBRE Hotels group, offers 11 professionals who focus exclusively on servicing the needs of the hospitality and tourism industry in Canada. This is the largest and most qualified group in Canada, with over 200 years of combined operational, development, valuation and advisory experience specific to the hospitality and tourism industry. Each of these professionals is a member or candidate member of one or more of the Valuations and Advisory sectors leading accrediting bodies including the Appraisal Institute of Canada, the Royal Institution of Chartered Surveyors, the International Society of Hospitality Consultants, and the Canadian Association of Management Consultants.

CBRE Hotels is actively involved in the industries that it serves. Our team members regularly present at industry conferences, author articles for industry journals and sit on numerous committees and boards. This involvement includes memberships in over 25 industry associations across Canada, providing the opportunity to keep in touch with and provide feedback to the industry.

Research and Insights

CBRE Hotels Canada Quarterly Update Q3 2020 - The Ongoing Impacts of COVID-19

CBRE Hotels Canada Quarterly Update Q3 2020 - The Ongoing Impacts of COVID-19

October 2, 2020
October 2, 2020
CBRE Hotels Canada Industry Outlook - COVID-19 Impact - October 2020

CBRE Hotels Canada Industry Outlook - COVID-19 Impact - October 2020

October 2, 2020
October 2, 2020

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