Overview
With the acquisition of PKF Consulting’s Canadian practice, CBRE now maintains the only proprietary data base on the accommodation industry in Canada. On an annual basis about 650 properties (120,000 rooms) provide us with their detailed operating statements, while on a monthly basis we obtain and monitor the rate and occupancy of 1,900 properties representing over 60% of the Canadian industry’s 370,000 rooms. The CBRE database has been in place for over 20 years. The confidentiality of individual property data is of the utmost importance; however we have the ability to examine the top line, operating structure and bottom line performance of these individual properties, and bring that knowledge to our engagements.
Financial Trends in the Hotel Industry
This statistical review of operating and financial information is voluntarily contributed by hotels, motels and resorts from across Canada. CBRE Hotels Trends database contains in excess of 650 properties representing over 120,000 rooms. The most recent edition offers readers a summary of the national accommodation market performance for the recent calendar year ending December 31st, in addition to a complete comparative analysis of the previous year’s operating results.National Market Report Trends in the Hotel Industry
On a monthly basis, CBRE Hotels obtains and monitors the occupancy, average daily rate and revenue per available room of 1,900 properties representing almost 60% of the Canadian industry’s 370,000 rooms. Top-line operating results are tracked nationally and by region; province; key urban markets and submarkets across Canada.Market Share Reports
Hotels Market Share Reports provide current year and previous year’s Occupancy, Average Daily Room Rate, Revenue Per Available Room (RevPAR); Market Penetration, Rate Penetration and RevPAR Penetration for the subject property in comparison to its competitive market. Trends in the Hotel Industry Market Share Reports are restricted to Trends participants that submit monthly occupancy, average daily rate, and room revenue results to the monthly National Trends monitor.
Benchmarker Reports
Benchmarker Reports is a service that allows hotel owners and operators to target a select group of hotels to compare to their own, be it under the parameters of market segment, geographic area, or competitive set. CBRE Hotels Trends database contains over 650 financial statements, representing a variety of branded and independent accommodation types, in markets all across Canada.
Custom Reporting
Hotels offers a wide range of customized reporting services for data partners and Trends subscribers. Examples include quarterly reports and market analyses for regions, Census Divisions, CMAs etc.