Lisa Fulford-Roy

Senior Vice President, Client Strategy

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Professional Experience

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Toronto, Ontario M5H 1J8

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Lisa Fulford-Roy, Senior Vice President, Client Strategy of CBRE Canada focuses on business development with large, complex clients, supports strategic pitches and develops thought leadership to help drive a more holistic real estate conversation

With over 25 years experience leading organizations through transformational change, Lisa has worked with many major Fortune 100 and Fortune 500 organizations across Canada and globally. Building from a design thinking methodology, Lisa takes an integrative approach to problem solving for our clients’ ever changing and complex business challenges. “A workplace strategy that elevates the employee experience and drives improved business results is how our work drives value.”

Lisa’s wide ranging experience working with local and global firms brings unique insight to her work solving for the workplace and extending to portfolio wide solutions. In addition to working with CBRE client engagements, Lisa contributes to the market in through speaking engagements, Real Estate Organization Leadership Involvement, Masters’ Student Mentoring, Vocational Curriculum Review and Sessional Teaching.

“My passion is to frame the challenge, however complex, and identify strategies for change with the vision of the client’s enterprise in mind.” The expertise Lisa and her team bring results in business-aligned workplace solutions 

Prior Experience

Before she joined CBRE, Lisa was Senior Vice President Client Strategy and Marketing Principal at HOK, a global design, architecture, engineering and planning firm, where she partnered with clients to improve their workplace performance and deliver innovative and tailored business-aligned solutions.

Recent Assignments

Lisa has supported and led a number of projects across Canada, most recently including CBRE’s own GTA Workplace Transformation initiative, workplace strategy for Rogers Communications’ national portfolio optimization, CBC Broadcast Centre’s functional and technical program, RBC’s Enterprise wide change management strategy as well as contributing to Cisco, SunLife and EY’s recent Headquarter transformations.