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Rebecca Godfrey, CMC, MBA, is a Senior Vice President and practice lead of CBRE Tourism Consulting. Although based in Toronto, Rebecca has responsibility for the group nationally. She has worked with CBRE since their acquisition of PKF Consulting Canada in 2015, where she had worked since 2005 after completing her MBA in Hospitality & Tourism Management. With over 17 years of direct consulting experience, and 30 years working with the tourism & hospitality industries, Rebecca’s expertise is far-reaching.

She specializes in strategic plans for tourism organizations, tourism master plans, market and financial feasibility studies and business plans, RFP processes, economic impact studies, and custom industry assessments. Rebecca has extensive experience working within both the public and private sectors, as well as 3P environments – with clients ranging from government agencies to international investors in tourism experience development. She believes in taking an integrated evidence-based and creative approach to her client work. Organizations need to attend to all areas of their triple bottom line: people, planet and profitability.

Rebecca is also a member of the Ontario Tourism Education Corporation’s (OTEC) Board of Directors.

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