Rebecca Godfrey
VAS - Senior Vice President, Tourism Consulting
Professional Experience
Associated Office
Rebecca Godfrey, CMC, MBA, is a Senior Vice President and practice lead of CBRE Tourism Consulting. Although based in Toronto, Rebecca has responsibility for the group nationally. She has worked with CBRE since their acquisition of PKF Consulting Canada in 2015, where she had worked since 2005 after completing her MBA in Hospitality & Tourism Management. With over 17 years of direct consulting experience, and 30 years working with the tourism & hospitality industries, Rebecca’s expertise is far-reaching.
She specializes in strategic plans for tourism organizations, tourism master plans, market and financial feasibility studies and business plans, RFP processes, economic impact studies, and custom industry assessments. Rebecca has extensive experience working within both the public and private sectors, as well as 3P environments – with clients ranging from government agencies to international investors in tourism experience development. She believes in taking an integrated evidence-based and creative approach to her client work. Organizations need to attend to all areas of their triple bottom line: people, planet and profitability.
Rebecca is also a member of the Ontario Tourism Education Corporation’s (OTEC) Board of Directors.
Recent Tourism Insights
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CBRE Tourism Consulting is assisting Tourism Kamloops with its iconic attraction development to increase the city’s appeal and grow its tourism industry.
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Taylor Swift’s Eras Tour is a global phenomenon that is boosting local economies. Toronto and Vancouver are getting ready for the social and music phenomenon this fall.
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Food halls are on the rise in Canadian cities. CBRE’s Alex Edmison and Christopher Rundle discuss the benefits of food halls and the circumstances required to ensure their success.
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CBRE’s Rebecca Godfrey shares insights on the diverse aspects of Indigenous tourism in Canada and its importance in the path to reconciliation.
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After months of anticipation, CBRE’s Rebecca Godfrey and her team have completed work on a new tourism strategy for Niagara-on-the-Lake (NOTL) and recently presented the plan to the town council.
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March Break has traditionally involved skiing for many Canadians. Snow or no snow, here are five ideas on where to stay and eat and what to do this spring.
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From personalization to heritage and wellness, CBRE’s Rebecca Godfrey highlights the top tourism trends for the year to come.
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It’s all hands on deck in Canada’s hospitality sector. For the first time since 2019 the hotel industry is operating at full capacity, without restrictions.
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Young professionals are popularizing bleisure, combining business and leisure travel and achieving better balance in the process.
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CBRE is helping Niagara-on-the-Lake create an ambitious tourism strategy with the aim of attracting a broader range of visitors with a diversity of world-class options.