CBRE Tourism Consulting provides data-driven insights and strategic advice that allow you to thrive in today’s competitive tourism economy.
We help investors, municipalities, government agencies, non-profit organizations and Indigenous groups to grow their businesses and create successful world-class destinations.
Trusted advice and actionable plans that help build your triple bottom line:
- Market & financial feasibility studies
- Business plans for tourism products and experiences
- Tourism strategies and master plans for destinations
- RFP advisory services for clients looking to attract new investors
Hotels Valuation & Advisory Group
CBRE’s Hotels Valuation & Advisory Services professionals specialize in the hospitality industry and the factors that impact hotel income, property value and operating activities.
Areas of Specialization
Attractions
From museums to zoos to adventure parks, and more, we specialize in taking a concept through viability assessment to business plan for new and expanding attractions.
Convention and Conference Centres
For all types of event centres, including hotels and publicly-funded convention centres, we provide business plans, expansion studies and conduct needs assessments.
Unique Accommodations
Viability assessments and long-term development strategies for unique accommodations, including glamping, remote resort properties, and other non-traditional lodging options.
Multi-Use Developments
Support for large-scale, multi-use developments for both private and public investors, including market and financial viability studies, as well as long-term planning.
Tourist Commercial Waterfront Developments
Support for waterfront developments that include tourist commercial businesses, including accommodation, retail and attraction facilities.
Public Assembly and Entertainment Facilities
Business plans and expansion studies for large-scale performance centres, theatres and event centres.
Nordic Spas & Destination Spas
Support for Nordic spas, stand-alone destination spas, new and expanding hotel and spa developments, including market and financial viability studies, as well as long-term planning.
Gaming and Casinos
Tourism advisory support for gaming and casino operations within Canada.
Festivals & Events
We advise public, private and non-profit sector operators of major festivals.
Recent Tourism Insights
-
Despite ongoing political and economic uncertainty, the Canadian hotels market is poised to perform well this summer.
-
CBRE’s Rebecca Godfrey says 2026 summer travel plans are not about going the extra mile. Instead, Canadians are swapping long overseas holidays for shorter trips closer to home.
-
CBRE’s Rebecca Godfrey and her colleagues at Place Generation have worked with Destination Canada to create a regenerative tourism strategy for the Juan de Fuca Strait.
-
Discover 5 top winter vacation spots in Canada—from Lake Louise spas to polar bear tours in Churchill. Stay, play & embrace Canadian winter travel.
-
Will Canadian patriotism boost domestic hotel traffic in 2025? Explore the trend of Canadians choosing domestic travel, hotel forecasts, & the impact of the FIFA World Cup.
-
Cruise ship traffic is increasing across Ontario. Rebecca Godfrey discusses the growing interest in Great Lakes cruising and its impacts on local economies.
-
More Canadians are choosing to travel domestically amid political tensions. CBRE has compiled a list of five hidden gems to discover in Canada this summer.
-
Article
CBRE Helps Hoverlink Plan Hovercraft Service Between Toronto and Niagara Region
June 17, 2025
Hoverlink Ontario has a bold plan to connect St. Catharines, ON and Toronto via a 30-minute hovercraft ride across Lake Ontario, the first service of its kind in North America.
-
CBRE Tourism Consulting is assisting Tourism Kamloops with its iconic attraction development to increase the city’s appeal and grow its tourism industry.
-
Taylor Swift’s Eras Tour is a global phenomenon that is boosting local economies. Toronto and Vancouver are getting ready for the social and music phenomenon this fall.
Related Services
Gain accurate insights on your property value from our experts across valuations, appraisals and advisory services, globally.
CBRE’s Hotels Valuation & Advisory Services professionals specialize in the hospitality industry and the factors that impact hotel income, property va...
Supported By:
CBRE Tourism Consulting has proudly signed the Sustainable Tourism 2030 Pledge to demonstrate our commitment to improving the sustainability performance of our business between now and 2030.
The UN World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.”
Each year, we commit to measuring and improving our sustainability performance in the following ways:
- Highlight destination management, sustainability, and environmental consciousness as part of our strategic framework and offering to clients.
- Conduct an accessibility audit, focusing on web accessibility and reporting, to ensure we meet the needs of all potential clients.
- Identify ways to improve our energy efficiency, lower costs, and reduce our carbon footprint and track our progress annually.
For more information about CBRE Limited’s efforts to scale a low carbon future, please visit 2023 Corporate Responsibility Report and review our commitments.
