Jeffrey Friedman*

Vice Chairman

Lic. *Sales Representative

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Professional Experience

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Location

145 King Street West
Suite 1100
Toronto, Ontario M5H 1J8

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Jeff Friedman began his career with CBRE in 1991. He is a Vice Chairman, and a member of the Toronto Downtown Office Leasing Group. Jeff has completed over 3,500 lease transactions totaling over 15 Million SF providing both Tenant and Landlord representation services. Jeff’s extensive experience covers the full spectrum of tenant advocacy and strategic occupancy planning on behalf of tenants to project leasing and disposition services for tenants and landlords.

Jeff performs consistently at the highest level in the industry, and is recognized by his peers as one of the Top 5 agents in the business. Jeff’s comprehensive product knowledge, market intelligence and extensive experience provide high level value to his clients.

Jeff is a perennial Top 10 Performer nationally at CBRE, and has been the recipient of every individual honour the company offers its sales professionals.

Completed 3,500+ lease transactions totaling over 15 Million SF
Top 10 Sales Professionals, Canada, 1998-2000, 2004-2008, 2011-2013, 2016, 2018, 2023
Top 15 Sales Professionals, Canada 1998-2001, 2003-2019, 2023
Top 10 Sales Professionals, Downtown Office 1994-2019, 2021, 2022, 2023
No. 1 Leasing Agent, Downtown Office 1997, 1998, 2000-2001, 2004-2021, 2023
No. 2 Leasing Agent, Downtown Office 1995, 1999, 2003, 2020
No. 1 Number of Transactions, Downtown Office 1994, 1995, 1997-2016, 2018, 2019
Broker’s Choice Award, Downtown Office 1997, 1998, 2004, 2006, 2010
Change Makers Award 2023
NAIOP, Office Project of the Year, Recipient 2002, 2004, 2007, 2015, 2020
Hutcheson National Top Team Award, Canada 2005, 2015
Top 225, CBRE North America 2006-2008, 2011-2013, 2023
Top 100, CBRE North America 2011, 2012, 2013

Board Member, Hold ‘Em For Life Poker, 2006-Present
Member, Organizing Committee for the Canadian Breast Cancer Foundation’s “Run For The Cure”, 1996-2011
NAIOP Committee Chair, Developing Leaders Award, 2007-2011
Volunteer Commitment Award (Canadian Breast Cancer Foundation), 2008
Member, TREB, OREA, CREA

Adamson Architects
Aird & Berlis LLP
Allied
Barrick Gold Corporation
BCG
Borden Ladner Gervais
Canadian Tire
CBRE
Delaney Capital Management
Heart & Stroke Foundation

KingSett Capital
Lindt & Sprungli
MacMillan LLP
Manulife FInancial
Oanda
Onex
OP Trust
WPP

WPP (27*) | 797,000 Sq. Ft.
Government (3*) | 542,952 sq. ft.
Coworking Company (8*) | 440,000 sq. ft.
Hydro One | 255,500 Sq. Ft.
Aird & Berlis LLP (4*) | 229,346 Sq. Ft.
Canadian Tire (6*) | 228,506 Sq. Ft.
Boston Consulting Group (9*) | 218,727 Sq. Ft.
McMillan LLP (5*) | 211,693 Sq. Ft.
Allied Properties REIT (2*) | 195,500 Sq. Ft.
Borden Ladner Gervais (2*) | 177,000 Sq. Ft.
Manulife Financial | 168,975 Sq. Ft.
Barrick Gold (5*) | 150,000 Sq. Ft.
Softchoice Corporation (5*) | 148,000 Sq. Ft.
Xstrata (4*) | 140,000 Sq. Ft.
CBRE (4*) | 137,000 Sq. Ft.
Barrick Gold Corporation (4*) | 125,500 Sq. Ft.
IBI (2*) | 123,000 Sq. Ft.
OANDA Corporation (5*) | 112,000 Sq. Ft.
Dutton Brock (3*) | 105,000 Sq. Ft.
Canada Post (3*) | 102,000 Sq. Ft.
Autodesk | 101,000 Sq. Ft.
OPSEU Pension Trust (7*) | 218,000 Sq. Ft.
Bell Canada (2*) | 95,000 Sq. Ft.
Lindt & Sprungli (5*) | 94,000 Sq. Ft.
Adamson Architechts (2*) | 92,000 Sq. Ft.
Heart & Stroke Foundation of Ontario(8*) | 92,000 Sq. Ft.

Delvinia (6*) | 92,000 Sq. Ft.
Board of Trade | 90,000 Sq. Ft.
University of Toronto (2*) | 75,000 Sq. Ft.
McGraw Hill (5*) | 75,000 Sq. Ft.
GE Capital (2*) | 70,000 Sq. Ft.
Tim Hortons | 65,000 Sq. Ft.
Pacific Life (2*) | 64,000 Sq. Ft.
Holcim | 59,500 Sq. Ft.
Towers Watson Canada | 57,973 Sq. Ft.
Bereskin & Parr (2*) | 53,000 Sq. Ft.
SAP Canada (2*) | 52,000 Sq. Ft.
Petro Canada | 50,000 Sq. Ft.
ACI Worldwide (3*) | 49,500 Sq. Ft.
Epost - Canada Post (2*) | 45,000 Sq. Ft.
MDC Partners (5*) | 44,500 Sq. Ft.
Bain and Company Inc, (5*) | 62,532 Sq. Ft.
Willis Towers Watson | 57,973 Sq. Ft.
Delaney Capital (4*) | 44,000 Sq. Ft.
Vision Critical (4*) | 43,646 Sq. Ft.
Federal Government | 31,000 Sq. Ft.
Allen Wong & Associates (2*) | 30,000 Sq. Ft.
ATC Onlane Canada Inc. | 29,500 Sq. Ft.
SONY Canada (4*) | 22,000 Sq. Ft.
BA Group | 16,000 Sq. Ft.

Team Overview - Toronto Office Leasing

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From startups to Fortune 500 companies, and everything in between — we’ve helped some of the world’s high-performing companies, in every industry, grow their presence in Toronto.

We have the experience and knowledge, with proven best-in-class practices and first-class support to provide you and your clients with a trusted partner in the Toronto market.

Our team is comprised of market leading sales professionals covering the full spectrum of tenant advocacy and strategic occupancy planning. With over 80 years of combined experience, the team has a solid understanding of market dynamics and key trends to deliver winning strategic solutions to their clients.

With a prominent marketshare in Toronto representing clients and landlords, we have a focused think tank on real estate trends and market movement to effect positive negotiation strategies.

We are a full-service team.

We are connected.

We have the experience.

We have the platform.

Tenant Representation

We’ve helped some of the world’s high-performing companies and growing occupiers, in every industry, grow their presence in Toronto. We’ve helped them pivot their real estate strategies for maximum exposure with minimal risk and cost.

From relocations and subleases to space consolidations & expansions, we have the experience and knowledge, with proven best-in-class practices and first-class support to provide you and your clients with a trusted partner in the Toronto market.

Landlord Representation

Throughout the years, we have represented many of Toronto’s most recognizable commercial landlords and developers — Allied Properties REIT, KingSett, RioCan, Hines and Menkes make up a portion of our clientbase. Currently, We represent 33% of all the new office developments (a total of 9.5M sq. ft.) currently committed or under construction in the Toronto area.

We understand the importance of finding the right tenant mix, the strategies behind occupancy and workplace planning, successful lease negotations and marketing your property correctly. Whether we’re leasing a workplace, single-floor or full building lease-up, we have the experience and breadth to best pivot your property for greater investment.

Counsel

CBRE is effectively an outsourced real estate advisor. We cannot and do not make decisions on behalf of our clients. However, we are able to put ourselves in your shoes and as a result, are able to provide important counseling and advice based on what we would do in your position understanding the market as we do.

Collaborate / Integrate

With a global employee roster of over 29,000 we have a very strong "bench". One of our greatest strengths is as an integrator as we often recommend collaboration with any number of on staff experts. These range from mortgage and finance experts to appraisal, design and development, property or facilities management, network design and alternative energy initiatives.

Negotiate

A critical part of the transaction process involves contract negotiation. As the contract forms the basis for all of the previous and future planning, it is essential to have seasoned professionals review and advise on many of the intricacies involved. Proper execution of this phase in the process will minimize problems in the future.

Manage

Once a transaction has been finalized, we are still here to answer any questions or assist with loose ends. Our goal once the transaction is over, is to become your preferred real estate service provider.

Research

CBRE’s research group is second to none. The resources that have been put into assembling and analyzing local, regional, national and global market data are extensive and cutting-edge, which is why we are considered a market leader in this arena. The benefit to our clients ensures they are armed with the best “real time” market data available which in turn allows them to make informed decisions.

Synthesize

Prior to the execution of any assignment, we make sure that we fully understand the reasons behind the decision, the decision makers and external factors that may impact the end result. By gathering this information in advance, we are able to ensure that we are “in-sync” with the client. This is an important step in every assignment as it drives the rest of the process.

Strategize

For every assignment, there needs to be a clearly defined path with contingency plans to counter potential changes that may occur. It is important to have a custom designed strategy in place that ends with an achieved goal. This strategy should start with the end in mind.

My Team

Chris Vanexan*

Vice President

Lic. *Sales Representative

Phone +1 416 815 2376

Email

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Michael Spence*

Vice President, Office Leasing

Lic. *Sales Representative

Phone +1 416 815 2379

Email

View Profile

Jeffrey Friedman*

Vice Chairman

Professional Experience

Find Your Perfect Space

Associated Office

Team Overview - Toronto Office Leasing

Find Your Perfect Space

The Advantages of Working With Our Team

Tenant Representation

Landlord Representation

Our Services

Transactions

My Team

Chris Vanexan*

Michael Spence*

Jeffrey Friedman*

Vice Chairman

Professional Experience

Find Your Perfect Space

Associated Office

Achievements

Professional Affiliations/Accreditations

Clients

Significant Assignments

Team Overview - Toronto Office Leasing

Find Your Perfect Space

The Advantages of Working With Our Team

Tenant Representation

Landlord Representation

Our Services

Transactions

100 Queens Quay East

Waterfront Innovation Centre

T3 Bayside

My Team

Chris Vanexan*

Michael Spence*